SUBARU AUSTRALIA TIMELINE
1973: Subaru Australia becomes the exclusive
importer of Subaru vehicles
1975: Subaru Australia launches its first
4WD, the 1.4 litre station wagon
1978: The 4WD Brumby goes on sale in
Australia
1979: Cumulative Subaru vehicle sales in
Australia reach 25,000
1980: Australian sales increase 70 per cent
over the previous year, making it a top 10 brand
1985: Vortex launched in Australia
1987: More than 100,000 Subarus now in
Australia
1989: Liberty launched in Australia
1991: 10,000th Liberty sold in Australia and
RS Turbo version launched. Subaru wins its first motoring organization Best
Cars award – the first of many over the coming years.
1993: Impreza launched in Australia
1994: Impreza WRX launched in Australia.
Impreza AWD Sportswagon is the first vehicle built by
Fuji Heavy Industries especially for Australia.
1995: Liberty wins Wheels Car of the Year
1996: Outback launched in Australia – the
original crossover vehicle. Possum Bourne wins the first of Subaru Rally Team
Australia’s 10 consecutive Australian Rally Driver’s Championships.
1997: Forester launched in Australia - the
original compact SUV
1998: The Subaru Australia range becomes
exclusively symmetrical All-Wheel Drive.
1999: Impreza WRX STI two-door coupe limited
edition launched in Australia. Liberty wagon wins Wheels Car of the Year.
2000: Impreza wins Wheels Car of the Year. Six cylinder Outback introduced.
2003: For the first time, a single Subaru
vehicle (Forester) sells over 10,000 in a year.
2004: Every Forester, Liberty and Outback
achieves a five star crashworthiness rating for
occupant safety from the Australian New Car Assessment Program (ANCAP).
2005: Subaru Rally Team Australia wins 10th
consecutive Australia Rally Driver’s Championship.
2006: Tribeca is launched, becoming the fifth
and largest vehicle in the range.
2007: New generation Impreza is launched and
achieves a maximum five-star rating for occupant protection, plus the highest
possible four-star pedestrian rating. This makes it the first locally tested
Australian specification vehicle to achieve the ultimate double star rating.
Revised Tribeca is launched with Subaru’s largest yet production engine, the
3.6 litre horizontally opposed boxer. Subaru achieves 10 consecutive years of
record sales.
2008: With the launch of Model Year 2009
Liberty and Outback variants, every Subaru now has electronic stability control
as a standard feature and a five-star ANCAP rating. Subaru achieved its 11th
consecutive year of record sales.
2009: Subaru launches its first diesel
variant in Australia, the turbocharged Outback 2.0D, plus the versatile
six-seat Liberty Exiga.
2010: All-time annual record sales of 40,025
vehicles represent the 12th record in the past 13 years.
2011: Subaru tops the J.D. Power’s Australian
Customer Service Index. Forester retains status as Australia’s best-selling
Compact Sports Utility Vehicle for the fourth consecutive year.
2012: Subaru introduces the sophisticated EyeSight™ driver assist system in Liberty and Outback 3.6R
Premium variants. Subaru’s entry into the small SUV market, the All-Wheel Drive
XV, is introduced in Australia. Subaru’s new rear wheel drive BRZ sports coupe
goes on sale online, proving a massive success, with the car sold-out after
just three hours of going “live” on the web. BRZ wins motoring.com.au
“recommends” awards in the Performance cars under $100,000 category. BRZ voted
the carsales People’s Choice Best Performance Car
Under $100,000. BRZ is the News Limited Carsguide Car
of the Year and wins Wheels Car of the Year on the 50th anniversary of the
prestigious award. Subaru achieves record annual sales.
2013: BRZ named Fun-est
Car of the Year in TopGear Australia magazine and is
named the Best Buy for 2012 by Australian automotive website
themotorreport.com.au (TMR); also wins the News Limited Carsguide
People’s Choice Award. Celebrating its 40th year in Australia, Subaru marks
another milestone, with the sale of its 700,000th vehicle locally. BRZ wins
motoring.com.au “recommends” awards in the Performance cars under $100,000
category. Forester 2.5i named Best Sports Utility Vehicle (SUV) under $45,000
in the Australia’s Best Cars awards. BRZ voted the carsales
People’s Choice Best Performance Car Under $100,000. Subaru wins the Canstar Blue Most Satisfied Customers Award for SUVs and
4WDs. Subaru achieved a new annual sales record.
2014: BRZ, WRX and WRX STI win
motoring.com.au “recommends” awards in the Performance cars under $100,000
category. Subaru retained its Canstar Blue Most
Satisfied Customers Award for SUVs and 4WDs, for the second consecutive year,
recording perfect five-star ratings for overall satisfaction, value-for-money,
point of sale service, after sale service, reliability
and performance. Subaru also beat 11 other leading brands to win Canstar Blue’s Most Satisfied Customers Award for
Performance, incorporating all vehicle models. The brand again achieved a
perfect five stars. WRX STI named Best Performance Car Under $100K in the
carsales.com.au Car of the Year Awards. Forester 2.5i again named Best
All-Wheel Drive (AWD) Sports Utility Vehicle (SUV) under $45,000 in the
Australia’s Best Cars awards. Subaru achieves record annual sales for the 15th
out of the last 17 years.
2015: Forester sales in Australia pass
200,000. April - Subaru’s new generation EyeSight®
driver assist system won an innovation excellence award from respected
researcher, Canstar Blue. Outback passed the 90,000
cumulative sales mark in Australia. Subaru set a new annual sales record of
43,600. It was the brand’s 16th annual record in the last 18 years. Achieving a
model sales record was the new generation Outback with a tally of 10,927 and
the turbocharged WRX STI with 1,073 sales.
2016: Fifth generation Impreza launches on
the innovate Subaru Global Platform (SGP). Subaru do Motorsport team driver
Molly Taylor became the first female winner of the Australian Rally
Championship (ARC), on the brand’s return to domestic rallying after a 10-year
break. Liberty 2.5i placed first in its class in Wheels magazine’s Gold Star
Value Awards. Outback 2.5i Premium has been named Australia’s Best All-Wheel
Drive Sports Utility Wagon under $50,000 by the nation’s motoring
organisations. Subaru achieved a new sales record.
2017: BRZ named MOTOR magazine’s Most Fun
Car. Subaru established a new annual sales record.
2018: Subaru’s new generation All-Wheel Drive
Forester 2.5i-S named Best Small SUV for 2018 by Drive.
2019: The 1 millionth Subaru sold in
Australia – a Forester 2.5i-S.